If you haven’t yet heard of Hello London: Honest Emotion and Indie Grit from Buffalo, NY, now’s the time to tune in.
Hello London is the solo indie-alt-emo project of Buffalo, NY’s own James Froese—a seasoned musician with deep roots in the punk and indie scenes. After spending over 15 years playing in various bands around the city, James took a decade-long break from the stage. But in 2020, something clicked, and Hello London was born.
Since then, James has been steadily building something special: heartfelt, homegrown emo that blends nostalgic sounds with raw, modern emotion. His music feels like flipping through a journal, with lyrics that speak directly to anyone who’s ever felt lost, hopeful, or in-between.
Music That Speaks From the Inside Out
Whether you’re diving into one of Hello London’s full-length albums or sampling one of his three EPs, you’ll find music that’s honest and unfiltered. His latest single, “Crowns” (released in September 2025), shows just how far his songwriting has come. It’s a track full of introspection and swelling energy—an instant favorite for fans of artists like Death Cab for Cutie, American Football, or The Get Up Kids.
“Crowns” has already received critical acclaim, and for good reason. It captures that beautiful balance of vulnerability and strength that defines the emo genre at its best. And the best part? There’s more on the way. James is currently working on his fourth full-length album, set for release in 2026, all self-produced from his home studio.
A Musician Who Shows Up
Live, Hello London delivers the same sincerity found in the recordings. James has opened for nationally known acts like Sincere Engineer and Fred Mascherino (of Taking Back Sunday)—and he continues to grow as a performer, bringing his all to the stage each time.
But he’s not just playing shows—he’s building community.
Where to Find Hello London
James makes it easy to keep up with what’s next for Hello London. He’s active on Instagram, where he shares music updates, behind-the-scenes glimpses into his studio life, and personal thoughts that fans connect with. It’s a great place to follow his journey and feel part of the process.
You can also dive into his full catalog on Bandcamp, where his music is available for streaming and purchase. Or, check out all his links and updates in one spot via his Linktree.
Quote for Artist to Share:
“Hello London is the kind of project that reminds you why indie music matters. James Froese writes with heart, grit, and honesty—’Crowns’ is proof that he’s not just making songs, he’s telling stories that stick with you.”
— Brian Jones, In-Tune.blog
Final Thoughts
There’s something refreshing about an artist who makes music simply because he needs to—because the songs demand to be written. Hello London is just that: a project born out of experience, silence, and a genuine love for music.
If you’re looking for a new indie emo artist to connect with, listen to, and root for—Hello London is one to watch.
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